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we have identified that the movie industry and the videogame industry are due to converge at some point, it's just a matter of time. What we're doing right now is anticipating that fact, and then working on all the bridges that connect the two. There are several kinds of convergence – there's corporate convergence, there's technological convergence , there's content convergence. Technological convergence is really important; we're talking to Hollywood people, famous tech-orientated directors like James Cameron...
via guardian.co.uk
Thanks Jacqu! Guardian UK interview with Yannis Mallat of Ubisoft Montreal on the convergence of the movie & game industries
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