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Tuesday, August 31, 2010

Great piece on: StoryLabs to Bolster Transmedia, Multiplatform Storytelling

SYDNEY/TORONTO/LOS ANGELES/LONDON: A group of multiplatform and transmedia creators have joined forces to create StoryLabs, an organization for the education and mentoring of storytellers.

StoryLabs will consist of digital producers, games creators, TV and film writers and producers, social media and community experts and transmedia content creators. These mentors, who have had experience in other lab environments, will provide a hands-on opportunity for brands and media properties to advance new story formats and to shape a fully integrated story based transmedia solution. The mentors will work with participants from incubation to production and distribution, providing an education in the writing and design process and best production practices. Development tracks include: Ad Lab focused on cross-media advertising, Mobile Media Lab, Community Lab focused on Social Media Story, Games Lab, Innovation Lab focused on story around new services & product and Transmedia Lab focused on the development of new forms of storytelling. StoryLabs is also hosting a mentor and participant online network. There are 24 global story and experience creators listed on the StoryLabs site, four from Canada, nine from Australia and seven from the U.S. and U.K.

“Technology has created both new tools and new ways to reach connected audiences. Mastering these new storytelling tools in the changing media landscape is the mission of StoryLabs,” said Gary Hayes, former BBC senior development producer and CCO of MUVEDesign and Australian StoryLabs founder. “StoryLabs experts are the actual pioneers and commercial leaders in their fields pushing the frontiers of storytelling across many different platforms. StoryLabs is dedicated to the evolution of storytelling through its incubator labs and a persistent mentor community.”

“The elements of a good story that engage an audience such as story arc, compelling characters and good production values don’t change in a transmedia world,” added Matt Costello, U.S. StoryLabs founder and writer of The 7th Guest, Doom 3 and Rage. “At the same time we are seeing new forms of storytelling that for the audience are part rich narrative, part play and game as they become co-creators and ‘users of story.’ We are here to enable that kind of innovation."

“Towards the end of the '90s there was a real energy around interactive story-telling which has slowly evolved into today’s buzzword, transmedia," commented Neil Richards, U.K. StoryLabs founder and director of The Mustard Corporation. "We intend to go beyond the hype and at the heart of StoryLabs is a belief that whatever the platform or purpose, however participatory or shared—there are universal qualities of good storytelling.”

“Entertainment shouldn't be restricted by national boundaries,” said Tony Walsh, Canadian founder and CEO of Phantom Compass. “StoryLabs recognizes that great stories are universal. Our network connects top international mentors to creative personnel, propelling emerging projects towards global markets and audiences.”

“I am seeing a tremendous shift in the foundations of the film and TV industry as storytelling becomes dramatically more experiential,” noted Brian Seth Hurst, the CEO of cross-media-strategy firm The Opportunity Management Company who is currently at work with Tim King on The Conspiracy For Good. “Working with some the top TV and film creators I am deeply aware of their desire to understand and develop new ways of reaching and including the audience and building vibrant communities. In the early days of TV new production processes were developed that became standard, I see the StoryLabs serving that function relative to new forms of storytelling. I am truly honoured and excited to be part of this initiative and I know participants will greatly benefit from the pooled expertise.”
 


By Kristin Brzoznowski
Published: August 30, 2010

source here: http://www.worldscreen.com/articles/display/26782

Posted via email from Siobhan O'Flynn's 1001 Tales

Fascinating...The wheels are turning: Rixty Solves Credit Problem for Virtual Goods - Advertising Age - Digital

SAN FRANCISCO (AdAge.com) -- Founders of virtual-currency company Rixty were working on a virtual world when they ran into a problem: users eager to get into the world but too young or too broke to get a credit card required for the game.

The game, called vSide, is a music-focused virtual world targeted at teens, many of whom don't have credit cards. Then there are the horror stories like that of a 12-year-old who racked up a $1,400 balance playing Farmville on his mother's credit cards. Then, of course, the economic collapse of 2008 made paying for virtual stuff on credit seem, well, wrong.

-->

"These events expanded the need that [founder and CEO] Ted Sorom and [founder and VP-Engineering] Don Ferguson saw for non-credit card-based virtual currency," said Joel Andren, Rixty's director of marketing. "After the recession, people started looking at credit differently."

read the full article:

http://adage.com/digital/article?article_id=145602#

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Monday, August 30, 2010

Kinda Like: Super Awesome Homeless Dude - Menomena

definitely need this!: RSA Animate – 21st century enlightenment - thanks Brent!

Love this -Anastassia Elias' Amazing Paper Cut: World in a Toilet Paper Roll – DesignSwan.com - thanks Dawn!

I love this so much I'm sending it again! Arcade Fire's 'We Used to Wait' Interactive Video: The Wilderness Downtown

Nice! Moving Tales' Pedlar Lady iPad App - thanks theLabs!

Herzog + Caves of Chauvet + 3D = whoa! TIFF 2010 Films - Cave of Forgotten Dreams - thanks Faustine!

http://blip.tv/file/get"},"playlist":[{"title":"","url":"http://media.tiff.net:8080/contents/stills/caveofforgottendream_01.jpg","thumbnail":"http://media.tiff.net:8080/contents/thumbs/caveofforgottendream_01.jpg","description":"","duration":"8","photocredit":"","scaling":"fit","baseUrl":"http://blip.tv/file/get"},{"title":"","url":"http://media.tiff.net:8080/contents/stills/caveofforgottendream_04.jpg","thumbnail":"http://media.tiff.net:8080/contents/thumbs/caveofforgottendream_04.jpg","description":"","duration":"8","photocredit":"","scaling":"fit","baseUrl":"http://blip.tv/file/get"},{"title":"","url":"http://media.tiff.net:8080/contents/stills/caveofforgottendream_06.jpg","thumbnail":"http://media.tiff.net:8080/contents/thumbs/caveofforgottendream_06.jpg","description":"","duration":"8","photocredit":"","scaling":"fit","baseUrl":"http://blip.tv/file/get"},{"title":"","url":"http://media.tiff.net:8080/contents/stills/caveofforgottendream_07.jpg","thumbnail":"http://media.tiff.net:8080/contents/thumbs/caveofforgottendream_07.jpg","description":"","duration":"8","photocredit":"","scaling":"fit","baseUrl":"http://blip.tv/file/get"},{"title":"","url":"http://media.tiff.net:8080/contents/stills/caveofforgottendream_05.jpg","thumbnail":"http://media.tiff.net:8080/contents/thumbs/caveofforgottendream_05.jpg","description":"","duration":"8","photocredit":"","scaling":"fit","baseUrl":"http://blip.tv/file/get"},{"title":"","url":"http://media.tiff.net:8080/contents/stills/caveofforgottendream_03.jpg","thumbnail":"http://media.tiff.net:8080/contents/thumbs/caveofforgottendream_03.jpg","description":"","duration":"8","photocredit":"","scaling":"fit","baseUrl":"http://blip.tv/file/get"},{"title":"","url":"http://media.tiff.net:8080/contents/stills/caveofforgottendream_dir_01.jpg","thumbnail":"http://media.tiff.net:8080/contents/thumbs/caveofforgottendream_dir_01.jpg","description":"","duration":"8","photocredit":"","scaling":"fit","baseUrl":"http://blip.tv/file/get"}],"plugins":{"controls":{"playlist":true}},"playerId":"player"}" />

Posted via email from Siobhan O'Flynn's 1001 Tales

I just LOVE this! best site I've seen in months - The Wilderness Downtown - props Ryan Nadel!

8 Cool 3D Videos on YouTube — Life Scoop - Props to Zachary Sniderman!

Great new post from ZenFilms Robert Pratten - Engaging Your Audience « Culture Hacker

NIce piece on symbiosis of brands & shows: "Mad Men" Stars Shill for Real Brands, Blurring the Show's Boundaries | Co.Design

WOW. MIT's Senseable City Lab prototypes a robot to mop-up oil spills: Sea Swarm

Epipheo: Studio Says Epiphanies Communicate Big Ideas in Online Advertising

RT @Jawbonetv: Sundance Channel’s ANIMATION BIZARRO 2 online premiere

Sunday, August 29, 2010

Envy 'I want to go there': Burning Man Gets Its Own iPhone App [Updated] | Fast Company

Interactive Map: Stumble safely: A Guide to Bars & Avoiding Crime in Washington DC - wow - that simple huh?

Check out this website I found at outsideindc.com

Posted via email from Siobhan O'Flynn's 1001 Tales

Photography by Andrew (aka Cuba Gallery) | LivingDesign (this is my favorite shot)

A whole lotta gorgeous - now where to find these: HOW Blog | Classic Trading Cards

Excellent! Time well spent! Transmedia Talk Podcast – Episode 1 « Culture Hacker with Nick Braccia & Robert Pratten

Qualcomm & Georgia Tech join to create an augmented reality game studio - from The Inquirer

With the potential of great benefit to the future of the gaming ideology, Qualcom wish to harvest young minds to develop a touch-screen low-res multi-touch [insert other buzzword here] pong - wupee. Mobile gaming is for the bus-stop/train ride home... Ultimately better suited to chess/scrabble or the hordes if other existing rudimentary games that can be put down at a whim - when the train stops. The last thing people need is to be immersed in a believable cyber reality. Imagine them missing their stop because they're in Zog's shrub caves farming spiky essence cubes, getting zapped by their cell phone! When all they want is to get home; Remember home? Where those better gaming platforms are!

Georgia Tech: I hope you don't bow down tho their corporate greed, their investment in you is clearly a wolf in sheep's clothing.

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Video demo of CrowdVoice.org: Tracking Voices of Protest - site to watch

Claim: The world's first mobile Augmented Reality Special Magazine Edition - (1st without QR/AR codes?)

Saturday, August 28, 2010

CrowdVoice: a user-powered website that tracks voices of protest from around the world.

Check out this website I found at CrowdVoice.org

Posted via email from Siobhan O'Flynn's 1001 Tales

Final London Action, part 2 - Conspiracy For Good Recap Video now online!

Transmedia: Entertainment reimagined- Wired UK article finally online! (print available in Canada too!)

5D Conference: Building Worlds - A Must-Go Event!

Great Post on Making of a Short Film 'The Game' for Parallel Lines Competition

Read & watch more on MaX Dali's Filmmakers Blog: Reality is a matter of perspective

Posted via email from Siobhan O'Flynn's 1001 Tales

Clues are up at Fan Expo for Animism ARG - check out the Animism posters! RT@zeros2heroes

Follow the story and uncover the truth

RSS Feed

By visiting the sites below, you can explore the story behind Animism and discover clues. If you have missed something, you can always check out our news feed which gives weekly updates of the game's progress.

  • Declan's Blog

    Declan's Blog

  • Gods Lake Post

    God's Lake Post

  • @IronCladChad

    Chad's Twitter

  • Iron Clad

    Iron Clad Properties

Posted via email from Siobhan O'Flynn's 1001 Tales

RSA Films : Amazing 'Paralympics' video - wish I could run like this

Remember that Kickstarter buzz? Diaspora, an open-source, DIY privacy, online social network to launch 9/15

Sweet - Moby's Shot In The Back Of The Head - video by David Lynch

I'm thrilled to be part StoryLabs Launch!

For Release 9 a.m. GMT – August 26, 2010 – printable PDF download click here

StoryLabs Launched to Create and Educate the Next Generation of Storytellers

Global transmedia experts join to launch story innovation lab in four countries

Gary Hayes - Australian Founding Mentor

Sydney, Toronto, Los Angeles, London, NYC – August 26, 2010. Support for the evolution of storytelling enabled by new technologies took a giant leap today with the founding of StoryLabs, an organisation of leading international multi-platform and transmedia creators dedicated to the education and mentoring of storytellers. Powered by a unique worldwide mentor network, participants will benefit from the rich knowledge and experience of renowned professional experts including innovative digital producers, games creators, TV and Film writer/producers, social media and community experts and transmedia content creators.

“Technology has created both new tools and new ways to reach connected audiences. Mastering these new storytelling tools in the changing media landscape is the mission of StoryLabs,” said Gary Hayes former BBC Senior Development Producer, CCO MUVEDesign and Australian StoryLabs Founder. “StoryLabs experts are the actual pioneers and commercial leaders in their fields pushing the frontiers of storytelling across many different platforms. StoryLabs is dedicated to the evolution of storytelling through its incubator labs and a persistent mentor community”

Storytelling 2.0 and Specialised Development Tracks

Matt Costello - US Founding Mentor

StoryLabs deep focused project mentoring cycle will go from incubation to production and distribution providing an education in the writing and design process and best production practices. Development tracks include: Ad Lab focused on cross media advertising, Mobile Media Lab, Community Lab focused on Social Media Story, Games Lab, Innovation Lab focused on story around new services & product and Transmedia Lab focused on the development of new forms of storytelling.

“The elements of a good story that engage an audience such as story arc, compelling characters and good production values don’t change in a transmedia world,” said Matt Costello, US StoryLabs founder and writer of The 7th Guest,Doom 3 and the 2010 E3 award winning Rage. “At the same time we are seeing new forms of storytelling that for the audience are part rich narrative, part play and game as they become co-creators and ‘users of story’. We are here to enable that kind of innovation. “

Neil Richards - UK Founding Mentor

StoryLabs mentors, who have had extensive experience in other lab environments, will provide a hands-on opportunity for brands and media properties to advance new story formats and to shape a fully integrated story based transmedia solution.

“Towards the end of the 90s there was a real energy around interactive story-telling which has slowly evolved into today’s buzzword, transmedia” said Neil Richards, UK StoryLabs Founder and Director of The Mustard Corporation. “We intend to go beyond the hype and at the heart of StoryLabs is a belief that whatever the platform or purpose, however participatory or shared – there are universal qualities of good story-telling.”

StoryLabs Network and Engagement Futures

Tony Walsh - Canadian Founding Mentor

StoryLabs is also hosting an evolving mentor and participant online network that will allow experienced incubator labs mentors and participants to continue to engage in the creation of new form storytelling. There are twenty four renowned global story and experience creators listed on the StoryLabs site, four from Canada, nine from Australia and seven from the US and UK.

“Entertainment shouldn’t be restricted by national boundaries.”, said Tony Walsh, Canadian Founder and CEO of Toronto-based Phantom Compass: “StoryLabs recognizes that great stories are universal.  Our network connects top international mentors to creative personnel, propelling emerging projects towards global markets and audiences.”

The StoryLabs network invites TV/Film writers, games storytellers, advertising writers and others who want to evolve their projects to initially provide expressions of interest at StoryLabs.us/submit and begin a conversation about changing the face of storytelling.

Brian Seth Hurst - US Mentor

“I am seeing a tremendous shift in the foundations of the film and TV industry as storytelling becomes dramatically more experiential”, said Brian Seth Hurst, CEO of cross media strategy firm The Opportunity Management Company who is currently at work with transmedia pioneer Tim Kring on the Conspiracy For Good. “Working with some the top TV and Film creators I am deeply aware of their desire to understand and develop new ways of reaching and including the audience and building vibrant communities. In the early days of TV new production processes were developed that became standard, I see the StoryLabs serving that function relative to new forms of storytelling. I am truly honoured and excited to be part of this initiative and I know participants will greatly benefit from the pooled expertise.”

StoryLabs are planning incubator labs for the first quarter of 2011 and Screen Australia are already onboard as a first sponsor. Other agencies & funding bodies who want to bring the StoryLabs process and incubators to Canada, UK, US or Australia can become a regional partner or sponsor in the first instance by contacting info@storylabs.com.au


View on Vimeo.

For more information, press only:

For more information on StoryLabs:

Posted via email from Siobhan O'Flynn's 1001 Tales

Wednesday, August 25, 2010

Props to Christy Dena for posting: My Notes from Jam Session Led by Gamification Guru, Amy Jo Kim

Geoffrey Nuval's notes are definitely worth reading in full on his blog - the headings covered are:

I. Identify and Address your Audience
II. Member profiles are very important
III. Types of Users in a Gamified System
IV. Random quotes heard that I felt important enough to write down…
V. On Building a Community
VI. Mechanics in a Gamified System (what AJK called: “metagames”)
VII. On Creating a Social Moment
VIII. Gamified System Monetization

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Tuesday, August 24, 2010

Mobile Gaming Market Tops $800 Million in 2010 - eMarketer

Useful stats but what I love most is the term 'think thank': Why Social Media Campaigns Fail - PSFK

Why Social Media Campaigns Fail

Share

August 24, 2010

Brand Science Institute, a German think thank specializing in brand management, conducted a study on corporate social media projects during the past 7 months. The research sought to understand why (most) social media projects appear to not meet the expectations for success that were initially anticipated of them. BSI included 560+ marketers in its analysis, representing 52 brands from some of the largest companies across 12 European countries.

While BSI’s end results and observations are recapped in this presentation; we’ve culled some of the key findings below.

  • 81% of companies surveyed lacked a clear social media strategy
  • 73% of social media projects had to demonstrate their financial return after 12 months
  • 72% thought social media must be viral
  • 68% had never heard of the 90-9-1 principle, which states that most people online are viewers, vs. participants: 1% of people create content, 9% edit or modify that content, and 90% view the content without contributing
  • 84% compare social media performance with standard media measures
  • 37% think that social media is a media buy
  • Only 11% have social media guidelines

While we don’t believe this to be conclusive, the research simply provides some insights to consider, learning from the hits and misses of other brands.

Brand Science Institute

[via TechCrunch]

Image by Sybren A. Stüvel


Post Author: Paloma Vazquez

Source: http://www.psfk.com/2010/08/why-social-media-campaigns-fail.html

Posted via email from Siobhan O'Flynn's 1001 Tales

Seriously. Odd. Video. for Yeasayer - Madder Red - Dir. Andreas Nilsson- Official

watch your accounts! BBC News - Web scam hits iTunes and Paypal

& the website 'Patterns from IDEO' is here - bookmark!

Who Is Ideo?

Founded in 1991, IDEO is a global innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, governments, education, healthcare, and social sectors grow and innovate.

ideo.com

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I always make time for IDEO: IDEO's Axioms for Starting Disruptive New Businesses | Co.Design

IDEO's Axioms? I've pulled the headings here - read the full article on & the Q & A:

http://www.fastcodesign.com/1662169/ideos-axioms-for-starting-disruptive-new-...

TAKE ACTION: Designing for Life's Changes

1. Go early, go often

2. Learning by doing

3. Inspiration through constraint

4. Open to opportunity

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Why the Future of Social Marketing is Global -Projected Spending to Rise 31%- eMarketer

Worth looking at the stats here: Privacy Not a Problem for Savvy Millennials - eMarketer

Monday, August 23, 2010

Brilliant Brilliant Brilliant & Like X 3 = Polymaps makes dynamic, interactive maps in modern web browsers.

Polymaps is a free JavaScript library for making dynamic, interactive maps in modern web browsers.

Polymaps provides speedy display of multi-zoom datasets over maps, and supports a variety of visual presentations for tiled vector data, in addition to the usual cartography from OpenStreetMap, CloudMade, Bing, and other providers of image-based web maps.

Because Polymaps can load data at a full range of scales, it’s ideal for showing information from country level on down to states, cities, neighborhoods, and individual streets. Because Polymaps uses SVG (Scalable Vector Graphics) to display information, you can use familiar, comfortable CSS rules to define the design of your data. And because Polymaps uses the well known spherical mercator tile format for its imagery and its data, publishing information is a snap.

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Excellent Interview on Jawbone TV: The Transmedia Equation, Part 3: Platforms with Robert Pratten

Morpho Towers Installation - Extraordinary - make sure to read description (it's long)

Holy Motha! Marcel Dzama Promo Animation for Arcade Fire's Streamed Madison Square Gardens Show

Heavy concentration in the NY area: The Rap Map — Mapping the Gangsta Terrain of the Planet | Rap Genius

Stefan Sagmeister Installation for Urban Play Amsterdam: Obsessions Make My Life Worse and My Work Better.

"In Captivity" - Short Film by Michael Koerbel - watch the credits for the punch line

Freakonomics Trailer

Twitter's 1st promo video (nice riff on Rushmore): Meet the Class of Twitter

Sunday, August 22, 2010

Unbelievably Trippy Video - Nick Cave's Grinderman 'Heathen Child'- 1st Cave as a Roman Centurion & then....

Interactive Game to keep us Gleeks occupied: Glee-N-A on Vimeo

Very cool video: Found Footage: 1997 Brazil Graffiti with Os Gemeos, Raven & Sonik

Provocative Post by Patrick Burgoyne in Creative Review - 'On liking' - good responses in thread

Posted by Patrick Burgoyne, 13 August 2010

"Why do we like the things we like? How do our social, cultural and aesthetic values combine to prompt us to declare 'I like that?'

There are all kinds of factors that contribute to our liking of anything - whether it be a piece of music, art, a photograph, a film or a piece of graphic design. The culture we grew up in. The things our parents liked. Our level of education. Our class. Whether or not we are snobs. Our strength of character even - do you have the confidence to declare your liking of something that everyone else has derided? Even our honesty - how many of us pretend to 'like' something just because it is currently cool, or because it will make us seem more intelligent so to do?"

read more:

http://creativereview.co.uk/cr-blog/2010/august/on-liking

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