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Jan Libby is a respected indie alternate reality game designer, whose day job is a freelancer working with brands to create interactive experiences. (Her impressive bio is at the bottom of this post.) Jan has recently run an indie ARG called Snow Town. I unfortunately missed the participating through the whole experience, but I wanted to hear more about how she has moved from doing long complex ARGs to short ones – an approach that would benefit new ARG creators. Wired covered the beginning of Snow Town, and here Jan shares a post-mortem on how she made the “short story ARG”:
read the full interview on Christy Dena's blog: You Suck at Transmedia!
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