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Tuesday, April 12, 2011

'Chopper' Goes From Comic-Con Indie to Sponsored Transmedia Web Series

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By Barc Hustvedt:

"There are, as it turns out, other reasons to make the annual geek pilgrimage to San Diego Comic-Con every summer besides convincing your friends to dress up with you in authentic Battlestar costumes. Producer J.C. Christofilis spent some time perusing the indie comics corner of the sprawling convention floor, finding comic artist Martin Shapiro and his graphic novel Chopper.

Months later, a teaser trailer for the upcoming Chopper web series is now out (below), and even a clothing line has come on as lead sponsor. To be sure, the actual series hasn’t been shot yet, but the recent addition of horror actor Tyler Mane (Michael Myers from Rob Zombie’s Halloween films) is helping with the early buzz. Mane stars as the titular ‘Chopper’ character, a headless horseman killer—who’s horse is a Harley—seeking vengeance on “mortal sinners.” This means killing and collecting his victims heads of course.

In getting this project off the ground, Christofilis pitched the concept to Southern Cal-based Sullen Clothing, an edgy action sports brand, in hopes of securing enough capital to shoot the first season. Sullen was looking to grow its presence amongst the horror-loving young male demo that Chopper is targeting. “We pride ourselves on being an innovative, art-driven company,” said Sullen co-founder Jeremy Hanna, “and J.C. laid out a clear vision of how Chopper’s creative execution will enable Sullen to authentically reinforce our edgy brand values with our existing fans, while driving awareness of our products with a new consumer base as well....”

Read the interview with J.C. Christofilis on tubefilter.tv:

http://news.tubefilter.tv/2011/02/18/chopper-goes-from-comic-con-indie-to-spo...

Posted via email from Siobhan O'Flynn's 1001 Tales

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