5 Ways the Advertising Industry Is Preparing for a Digital Future - 5 Themes from Cannes

via mashable.com

5 Themes from Cannes

1. A New Wave of Experiential Marketing
2. Content, Not Ads
3. The Shift from Communities to 'Collectives'
4. The Rise of the 'Creative Technologist'
5. The Gaga Effect

#4 video is above! Video demos for each on the original post

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