New Case Study Shows: Social Media Is The Major Contributor To Lead Generation by Jeff Bullas

via jeffbullas.com

Excerpt from a longer post:

"A Study by Marketing Sherpa of the company BreakingPoint, showed success using a wide-ranging social media strategy to generate leads. An update on their tactics — with a focus on integrating email and social media highlighted the original case study that first demonstrated how the team tested and measured activity from several social media channels. The results included

55% of all leads coming from inbound Web visits, and
75% of marketing-influenced pipeline coming from inbound Web leads

The case study outlined 6 Social Media steps to help fill the sales funnel:

#1 Create a blog to start and join online conversation
#2 Establish an active Twitter account
#3 Create a LinkedIn Group (or Facebook page depending on your demographic)
#4 Modify your press release strategy for blogger coverage
#5 Promote social media channels on your company website and in email signatures
#6 Measure growth of social media accounts and web traffic

Results:

Results of the researched company’s social media campaign showed that there was a dramatic correlation between the use of social media channels and the growth of the company’s web traffic and leads..."

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