Not sure who wrote this - fantastic detailed critical case study! thank you - bookmarking for my own archives!
New TV series Continuum explores dystopia of corporate hegemony, time travel and human augmentation and establishes a compact transmedia world with strong gaming elements. Even though Canadian network Showcase does not break any new ground, it ties various transmedia episodes in interesting ways and in many occasions creates unclear situations on the borders of the fictional and the meta-fictional discourse. I will try to describe how this small-scale transmedia storytelling works, what are its specifics and how collective intelligence maintains ARG role-playing among various platforms...."
"...Visions of Future
Visions of Future is a series of blog posts from active Canadian bloggers about various concepts (family, community, leadership, beauty, food...) in the future timeline of Continuum. Bloggers take different approaches to these articles - some write short stories set in the fictional world of Continuum, others try to predict the situation of 2077 in genre of essays. Vast majority of these blogs are focused on female demographic which can come as a surprise if we consider that Continuum is a sci-fi/crime investigation/conspiracy TV show. On the other hand, Showcase may broaden its audience by using opinion leaders from different areas of interest.
While syndicating content to blogs is not a new thing, Showcase achieved more than just marketing of its new TV show. Seven of 10 articles from Visions of Future are written as fictional stories set in the world of Continuum, therefore broadening and enriching the whole transmedia storytelling. The fact that the blog posts are syndicated and not fan-created, helps to establish their canonicity...."
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